Ad Revenue Estimator — Website & Blog Earnings
Estimate how much your website or blog can earn from display advertising. Enter your daily pageviews, average CPM, and number of ad units to get a realistic ad revenue estimate. Results assume ~68% viewability rate typical for display ads.
How the Formula Works
Daily Impressions: Pageviews × Ad Units
Daily Revenue: (Impressions ÷ 1,000) × CPM × 0.68 (publisher share)
Example: 10,000 pageviews × 2 ad units = 20,000 impressions. At $5 CPM → $68/day → ~$2,040/month.
Frequently Asked Questions
What is CPM in advertising?
CPM (Cost Per Mille) is the amount advertisers pay per 1,000 ad impressions. Finance sites average $5–$20 CPM. General content averages $1–$5.
What is RPM for publishers?
RPM (Revenue Per Mille) is what you actually earn per 1,000 pageviews after the ad network takes its cut. AdSense typically pays 68% of CPM to publishers.
How many pageviews do I need to make $1,000/month?
At $5 RPM with 2 ad units, you need ~100,000 pageviews/month. Higher CPM niches (finance, legal) need far fewer.
What niches have the highest CPM?
Finance, insurance, legal, and B2B software consistently have the highest CPMs ($10–$50+). Entertainment and general news are lowest ($1–$3).
Does more ad units always mean more revenue?
Not always. Too many ads hurt user experience and can lower RPM. 2–4 well-placed ads typically outperform 8+ poorly placed ones.