Markup Calculator — Set the Right Selling Price
Calculate the ideal selling price by entering your cost and desired markup percentage. This markup calculator also shows your profit margin so you can price products confidently.
How the Formula Works
Selling Price: Cost × (1 + Markup% ÷ 100)
Profit: Selling Price − Cost
Margin: (Profit ÷ Selling Price) × 100
Example: $40 cost with 75% markup → Price = $70 → Profit = $30 → Margin = 42.86%.
Frequently Asked Questions
What is markup?
Markup is the percentage added to cost to determine selling price. A 50% markup on a $10 item = $15 selling price.
What is the difference between markup and margin?
Markup is profit as % of cost. Margin is profit as % of selling price. A 50% markup = 33.3% margin.
What markup should I use?
Retail typically uses 50–100% markup. Wholesale 20–50%. Services 100–300%. Base it on your costs, competition, and perceived value.
How do I convert markup to margin?
Margin = Markup ÷ (1 + Markup). Example: 50% markup → 50 ÷ 150 = 33.3% margin.
Can markup be over 100%?
Yes. A 200% markup means you sell at 3× your cost. Luxury goods and software often have very high markups.