How TikTok Pays Creators
TikTok has two main creator monetization programs, and they pay very differently:
Creator Fund (Old)
Pays $0.02–$0.04 per 1,000 views. Available in US, UK, Germany, France, Italy, Spain. Very low rates — most creators have moved away from this.
Being phased outCreativity Program Beta (New)
Pays $0.40–$1.00+ per 1,000 views for videos over 1 minute. Only available in select countries. Much higher rates.
RecommendedTikTok Pay Rates by Country
| Country | Creator Fund (per 1K views) | Creativity Program (per 1K views) | Access |
|---|---|---|---|
| United States | $0.02–$0.04 | $0.40–$1.00+ | Both programs |
| United Kingdom | $0.02–$0.04 | $0.30–$0.80 | Both programs |
| Germany | $0.02–$0.04 | $0.25–$0.70 | Both programs |
| France | $0.02–$0.04 | $0.20–$0.60 | Both programs |
| Canada | $0.01–$0.03 | $0.20–$0.50 | Creativity Program only |
| Australia | $0.01–$0.03 | $0.15–$0.40 | Creativity Program only |
| Brazil | $0.005–$0.02 | Not available | Creator Fund only |
| India | Not available | Not available | TikTok banned |
| Southeast Asia | $0.005–$0.01 | Not available | Creator Fund only |
| Middle East | $0.01–$0.02 | Limited access | Varies by country |
Real Earnings Examples
US Creator — Creativity Program
2,000 × $0.60 = $1,200/month from TikTok alone
Plus brand deals can add $2,000–$10,000+ depending on niche.
UK Creator — Creativity Program
2,000 × $0.45 = $900/month from TikTok
UK rates are slightly lower than US but still strong.
Brazilian Creator — Creator Fund
2,000 × $0.01 = $20/month from TikTok
Most Brazilian creators rely on brand deals and live gifts instead.
Other Ways TikTok Creators Earn Money
Brand Sponsorships
$200–$20,000+ per post
The biggest income source for most creators. Rates depend on niche, engagement, and follower count.
TikTok Live Gifts
$50–$5,000+/month
Viewers send virtual gifts during live streams. TikTok converts them to diamonds, then cash.
TikTok Shop Affiliate
5–20% commission
Promote products in videos and earn commission on sales. Growing fast in US and UK.
Merchandise & Products
Unlimited
Sell your own products to your audience. No platform cut beyond payment processing.
Frequently Asked Questions
How much does TikTok pay per 1 million views?
In the US with the Creativity Program: $400–$1,000 per million views. With the old Creator Fund: $20–$40 per million views. Brand deals on top of this can add $5,000–$50,000+ depending on your niche.
Which country pays the most on TikTok?
The United States consistently pays the highest rates, followed by the UK, Germany, and France. US creators in the Creativity Program can earn $0.40–$1.00+ per 1,000 views.
Can I change my TikTok country to earn more?
No — TikTok verifies your location through your phone number, payment method, and IP address. Attempting to fake your location violates TikTok's terms and can result in account suspension.
How many followers do I need to monetize on TikTok?
For the Creator Fund: 10,000 followers + 100,000 views in the last 30 days. For the Creativity Program: 10,000 followers + 100,000 views in the last 30 days + videos must be 1+ minute long.
Is TikTok or YouTube better for earning money?
YouTube generally pays more per view through AdSense, especially in high-CPM niches. TikTok's strength is faster growth and brand deal opportunities. Many creators use both platforms.