Pricing Calculator — Find the Right Selling Price
Find the right price for your product or service using three proven pricing strategies: cost-plus markup, target profit margin, or competitive pricing. Enter your cost and pricing parameters to get an instant recommended price.
How the Formula Works
Cost-Plus: Price = Cost × (1 + Markup% ÷ 100)
Target Margin: Price = Cost ÷ (1 − Margin% ÷ 100)
Competitive: Price = Competitor Price × (1 − Discount% ÷ 100)
Example: $30 cost, 40% target margin → Price = $30 ÷ 0.60 = $50.
Frequently Asked Questions
What is cost-plus pricing?
Cost-plus pricing adds a fixed markup percentage to your cost. Simple and predictable, but doesn't account for market demand or competition.
What is target margin pricing?
You set the profit margin you want to achieve, and the calculator works backward to find the price. Formula: Price = Cost ÷ (1 − Margin%).
What is competitive pricing?
You price relative to a competitor — either matching, undercutting, or premium pricing. Useful when entering established markets.
Which pricing strategy is best?
It depends on your market. Cost-plus works for manufacturing. Target margin for services. Competitive for retail and e-commerce.
How do I know if my price is too high?
Monitor conversion rates and customer feedback. If sales drop significantly, test a lower price. A/B testing is the most reliable method.